Month: May 2017

Ten Things: How to Make Your In-House Clients Love You (and the Legal Department)

One of the great benefits of being an in-house lawyer is that you do not have to spend time chasing clients and developing business.  All the work you will ever need is typically right in front of you – 24/7.  And you don’t have to worry about collections, your client always pays on time.  One of the downsides of being an in-house lawyer is that you only have one client – the company – and you need to keep them happy – 24/7.  Actually, while the company is your official client, the reality is you have many in-house masters.  Practically every employee of the company may need to come to you and the Legal Department for assistance and it is your job to help them.  The more challenging task is keeping them happy.  Just like clients of outside law firms, in-house clients present many challenges beyond simply expecting you to do good legal work.  Having sat on both sides of the in-house/outside counsel table, I feel in-house clients can be more challenging to manage because they usually expect more from you than just legal advice, i.e., they want you to be “part of the business” as well.  And the meaning of being “part of the business” varies by individual.  Learning how to manage all of these expectations and demands is a key part of being a successful in-house lawyer.

I have had my share of in-house clients who thought I walked on water, as well as those who wanted to tie a boulder to my neck so I sunk into the water – all the way to the bottom.  Fortunately, I had more of the former than the latter.  But, it did not come out that way without some work on my part.  Over the 20+ years I spent in-house I learned a lot about managing clients and things to do (and not do) to keep them happy.  While a lot of this is fairly basic, even the basic stuff is not always readily apparent. With that in mind, this edition of “Ten Things” will discuss things you can do to get your in-house clients to love you and the Legal Department.

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Ten Things: What In-House Counsel Need to Know About Social Media Pitfalls

Unless you’ve been living under a rock (and that may not be such a bad idea these days), you know that “social media” is everywhere.  President Trump has certainly underscored this fact through his near-daily use of Twitter.  It seems like almost everyone has a personal Twitter, Snapchat, or Facebook account.  In addition, most professionals have a LinkedIn account.  They might also have an Instagram account and a blog or two as well.  I personally am guilty as charged on all of these counts.  Likewise, most companies have multiple social media accounts and they are used by the CEO, CFO, Marketing, Corporate Communications/Public Relations, HR, Investor Relations, and for crisis communications.  Lastly, many companies are now using collaboration tools like “Teams,” “Slack” and “Huddle” to connect their employees (and their employees with their customers).  These tools are, in many ways, simply private social media sites.

While there are many positives to social media, there are also a lot of negatives.  Or at least the potential for negatives.  As in-house counsel you need to be aware of the problem areas, especially as to your own use of social media.  This edition of “Ten Things” discusses some of the basic things you need to think about when using social media or advising your business colleagues about the same.  The answer isn’t to stop using social media, but to always be thinking about the implications of what you post.  You need to amplify your self-awareness skills whenever you go online.  And always keep in mind that while your social media account may be “personal” it reflects on you and will (good or bad) impact your relationship with the company.  Here are some things to think about:

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